Founder, Hot Mustard PR
Anne Deanovic is founder and head of the public relations consultancy Hot Mustard PR, and has nearly 20 years of experience as a communications specialist. At Hot Mustard PR, she tailors custom solutions for clients in the restaurant and retail spaces, and beyond, to help them reach audiences that matter with storylines that capture attention.
Prior to branching out on her own, Anne served as an account director at Olson Engage, leading PR and social media programs from strategy to execution for clients like BEHR Paint, General Mills and P.F. Chang’s. Deanovic has led award-winning campaigns for Pillsbury and Big G Cereals, and spearheaded crisis communications efforts for several national brands.
Prior to Olson, Anne helped build the national reputation of mono, a creative agency in Minneapolis, and spent four years at Hill & Knowlton in Chicago, where she managed brand communications and media relations for sports and CPG clients including the Chicago 2016 Olympic Committee, Allstate, the Big Ten Network and Adidas.
Anne earned a master's degree in integrated marketing communications from Northwestern University’s Medill School and a bachelor's degree in mass communications from Saint Mary’s College in South Bend, Indiana. She lives in the Twin Cities with her husband, three daughters, and goldendoodle.