Recognizing that advancing this vision required learning from those already in the field, GHR partnered with Alia Innovations, a Saint Paul-based organization driving transformative change for the people and systems entrusted with the welfare and care of children.
Collaboration with Alia illuminated a clear need in the care sector for an accessible, easily applicable, universal messaging system around the long-term benefits of family care for children. Turning to the Frameworks Institute in Washington, D.C, GHR and Alia worked to develop simple, compelling, and far-reaching messaging strategies to advance their common efforts to preserve family connections around the globe, while simultaneously spreading this call to action to partners worldwide.
GHR hosted a webinar in May 2019, led by the Frameworks Institute, to share with partners in the space the initial messages and framing strategies -- interrogating the ideas behind them, and generating critical discussion and feedback. Language was added around attachment and love as an angle of the brain architecture, a message that FrameWorks found to be effective among broader audiences.
Based on these resultant recommendations, Frameworks then crafted a day-long workshop for advocates in the care sector, covering framing techniques aimed at ensuring that specific, clear messaging was communicated to relevant audiences in a manner that was persuasive and easily applicable. Held a few days prior to the Elevate Children Funder’s Group Annual General Meeting, several members of ECFG were in attendance, creating a space where advocates could share their personal experiences and learnings.
The next steps in this process include using these framing recommendations for future communications around family strengthening and care for children, and supporting initiatives doing the same.